Ethnic Retail Neighbourhoods: Place Making and Branding
journal contributionposted on 21.05.2021, 16:02 by Antonie Schmiz, Zhixi Cecilia Zhuang
Introduction Urban areas continue to be attractive destinations for migrants. In these urban areas, migrants use their ethnic networks to ease the settlement process and often form residential hubs. The creation of these residential hubs is frequently followed by ethnic retail agglomerations. Many cities, in turn, regard their increasing ethno-cultural diversity as an opportunity for branding.