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Augmented reality in greeting cards

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posted on 23.05.2021, 10:08 by Rayhane Mobaseri
The concept I have been exploring is a mobile app for greeting cards integrated with augmented reality. The idea is to create modernized forms of sharing messages to loved ones through personalized designs created by a variety of independent artists. The product will be greeting cards illustrated by young and/or independent artists that have a personalized AR element, activated through the app. The AR element, is linked to an animated component in relation to the original illustration, or it can be customized by a clip uploaded by the user for a more personal touch. The app is divided into two sections, activating a ready made card, or customizing and creating your own card and ordering a physical copy or sharing it on online platforms. The overall hope for the product is to offer a personalized form of interactivity within greeting cards which hasn’t existed previously or explored as thoroughly.





Master of Digital Media


Digital Media

Granting Institution

Ryerson University

LAC Thesis Type