Branding Canada: Trudeau’s contribution to nation branding
thesisposted on 22.05.2021, 14:13 by Larissa Fitzsimons
This Major Research Paper (MRP) investigates how nation branding is accomplished through political brand ambassadors, particularly Canada’s Prime Minister Justin Trudeau. Within this research, I also examine the intersection of political speech genres and branding speech genres, and how they have created the emergence of the nation branding speech genre. My research questions are as follows: 1. Does the intersection between the political and branding speech genres lead to the emergence of an independent nation branding speech genre? 2. Using the nation branding speech genre, do personal brands translate onto country brands? More specifically, is Trudeau’s personal brand influencing Canada’s brand?