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Cross-Cultural Business Proposal Strategies In Practice

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thesis
posted on 21.05.2021, 15:51 authored by Anne Whitehead
This study attempts to identify some best practices for developing and delivering business proposals in different cross-cultural environments. Interviewing seven international business people, analyzing proposal documents and reviewing relevant literature has resulted in the discovery of some commonalities in the proposal process, which do not line up with theoretical assertions in all cases. Findings suggest that business people appeal to potential clients and partners through methods of cultural and linguistic accommodation, and these strategies emerge informally through personal experience.

History

Editor

Ryerson University

Language

eng

Degree

Master of Professional Communication

Program

Professional Communication

Granting Institution

Ryerson University

LAC Thesis Type

Thesis