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Health and beauty portrayals in youth-targeted print magazine advertising : where does the disabled body fit?

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thesis
posted on 24.05.2021, 10:48 by Sabrina Siu
Using a visual semiotic analysis and qualitative interview of physically disabled individuals, this study evaluates the definitions and representations of beauty in the "Western" context in relation to, and contrasting portrayals of, physical disability in mainstream magazine advertising. The study finds a lack of representation of disability in advertising, with persistent implications that being physically different is associated with unattractiveness and, therefore, social undesirability. Directions for future research in advertisement portrayals, media reception, and the development of educational programs are presented.

History

Language

eng

Degree

Master of Arts

Program

Communication and Culture

Granting Institution

Ryerson University

LAC Thesis Type

Thesis