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On Using Social Media to Predict Elections. A Meta-Analysis

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posted on 24.05.2021, 14:18 authored by Brent Pretty
As of late there's been great interest in social media’s ability to predict elections. Platforms such as Twitter and Facebook, owing to their cultural ubiquity, offer a plethora of data and an opportunity to track public perception at a granular level in real time. The ability to passively analyze public opinion is a massive step forward in the realm of political prediction, and has the potential to redefine the field of campaign strategy. In this piece of research I analyzed the current state of social media based electoral prediction. I examined the methods and techniques used to collect and analyze data, and compared their results against both each other and other methods of prediction such as telephone polling. In this I found a field that is still in its infancy. Much work remains to be done until a set of best practices surrounding social media based electoral prediction are accumulated.

History

Language

eng

Degree

Master of Digital Media

Program

Digital Media

Granting Institution

Ryerson University

LAC Thesis Type

MRP

Thesis Advisor

Greg Elmer