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Purchasing Behaviour on Social Commerce Platforms: An Examination of Canadian Consumers

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thesis
posted on 15.06.2021, 01:50 by Zainab Khan
As social media technologies become more embedded within the online shopping interface, the phenomenon of social commerce arises. This research examines the role of social commerce in influencing consumer purchase intention. Specifically, factors investigated are social presence, consumer’s security perceptions, perceived internet privacy risk, trust and willingness to provide personal information to transact. The study found that security perception, trust and willingness to provide personal information to transact have a significant influence on consumer purchase intention.

History

Language

eng

Degree

Master of Science

Program

Management (TRSM)

LAC Thesis Type

Thesis