THE SHAPING EFFECTS OF GRANDSTANDING IN THE MEDIA-EXPLORING PUBLIC FIGURE JOE ROGAN’S CONTRIBUTIONS TO PUBLIC DIALOGUE ON THE COVID-19 HEALTH CRISIS Author-Madeline Tanenbaum.pdf (492.94 kB)
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The Shaping Effects Of Grandstanding In The Media: Exploring Public Figure Joe Rogan’s Contributions To Public Dialogue On The Covid-19 Health Crisis

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posted on 10.02.2022, 20:59 by Madeline Tanenbaum
This research paper proposes a framework to examine grandstanding employed by public figures who influence how citizens form opinions and make decisions. This paper applies a case study approach to explore how comedian and YouTube personality, Joe Rogan, contributed to the conversation on the COVID-19 pandemic. More specifically, this paper analyzes how his deliberations are reflected in the media and what effects such contributions have on healthy public dialogue. A qualitative content analysis was performed to analyze a sample of Rogan’s podcast transcripts on YouTube to detect instances of grandstanding, and a coding system was developed to categorize each video by its content. A quantitative analysis was also conducted to extend the study to examine media coverage and the effects of such behaviour on individuals. The findings provide insight into how Rogan fuels polarization and misinformation, and how such conduct stands in the way of the pursuit of truth. The results point to grandstanding as a successful strategy in status-seeking, gaining media traction, and making headlines. This study attempts to provide a clear indication of the threats of free-form discussion and exploratory dialogue on YouTube during COVID-19, as well as the effects of grandstanding in the media and beyond.

History

Language

English

Degree

Master of Professional Communication

Program

Professional Communication

Granting Institution

Ryerson University

LAC Thesis Type

MRP

Thesis Advisor

Robert Clapperton