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Using dynamic pricing to target off-peak hours in a brick-and-mortar service environment to increase revenue

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thesis
posted on 22.05.2021, 18:07 by Luke Wheeler
This paper will analyze and consider the effect dynamic pricing (also known as: flexible pricing, demand pricing, time-based pricing and surge pricing) has on the current business environment and how it can potentially be applied to small to midsized brick and mortar service businesses specifically through the use of dynamic discounts. Utilizing a metasynthesis research method, this paper will analyze existing qualitative research and overarching themes and provide a simplified interpretation. The interpretation will be applied to several real-world use cases, analyzing the similarities and differences between those cases. This paper will propose a solution, that utilizes dynamic pricing through discounts to increase revenue by utilizing the metasynthesis and cases as justification.

History

Language

eng

Degree

Master of Digital Media

Program

Digital Media

Granting Institution

Ryerson University

LAC Thesis Type

Thesis

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